Consumer Engagement

The digital native brand is expanding its exclusive retail partnership to bring the prestige hair care brand and its "Madi” chatbot to roughly 1,200 locations in the U.S.

The performance apparel maker's “Futurecraft Loop” initiative will manufacture shoes entirely from ocean plastics that can be returned and repurposed into another pair.

Texas-based H-E-B recently wrapped its annual, two-week-long “Thrill of the Grill” campaign, promoting all the means necessary for grilling season with a slew of deals and a sampling event.

In an omnichannel marketplace, you can't own consumers if you’re not operating where they are buying.

Through a partnership with San Francisco-based Tactic, the whiskey brand's app takes consumers on an AR-enabled journey of the Jack Daniel distillery.

Installed at five on-premise accounts, the tap lights up to deliver free rounds of Coors Light whenever Bud Light runs negative marketing messages on social- and broadcast-media channels.

Rather than intensifying competition, brands and retailers should stay in their swim lanes and find ways to delight consumers together.

The paper towel brand is tying in to NCAA Tournament hype by joining forces with BuzzFeed’s social food platform for a themed video marketing campaign.