Wolverine World Wide, the $2 billion-plus footwear and apparel company that includes a dozen brands in its portfolio, is marrying consumer data with digital product testing in order to navigate today’s rocky landscape.
If 2020 was the year of learning to market during a hurricane, then 2021 may shape up as the year of giving back and reconnection for consumer goods and retail marketers — and perhaps a moment to not be so serious all the time.
In the face of another prospective round of panic buying, we spoke with a leading pet care and supply company to learn how they worked backwards in order to implement new business decisions fueling agility.
Billed as a full-service, personalization-driven advertising offering, WAG will tap into first-party data culled from Walgreens’ 9,000-plus stores and 100 million-plus loyalty members to provide CG brands with tailored audiences for their promotional efforts.
For direct-to-consumer brands, it’s not enough to have the right product at the right time — not unless you want to become a one-hit-wonder cautionary tale. Learn how Rothy's is investing more heavily in the data and analytics to measure customer engagement and amplification.
Consumers around the world intend to spend more on groceries and household goods in the coming weeks, according to a tracker from Deloitte, with both bargain hunting and stockpiling behavior holding steady during the pandemic.
The Tapestry house of luxury brands, which includes Coach, Kate Spade and Stuart Weitzman, will leverage new customer data platform products to generate comprehensive customer profiles, serving as a foundation for predictive analytics to improve customer interactions.
With the Alida Sparq digital insights platform, the plant-based protein startup brand will be able to unlock real-time feedback in order to develop more innovative products and a better customer experience.