Forrester Research, Inc.

Texting has become the de rigueur platform for consumer goods brands seeking to connect with consumers, but many are still experimenting with the best way to maximize it. For skincare and wellness brand TULA, this has meant testing the right email/texting engagement recipe.

As 2021 moves on and uncertainty remains, CGs must prepare their brands, sales reps and channels to withstand the next “new normal” thrown their way. One way to improve the efficiency and prepare your business for the future is adopting a sales enablement solution.