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Forrester Research, Inc.

  • Customer Management: Driving to The Store

    Coca-Cola Enterprises embarks on a radical direct-store delivery project.
  • A Change of Plans

    The customer relationship management (CRM) boom, once marked by multi-million dollar technology acquisitions, is over, and in 2003, CG companies shifted the spotlight from CRM solutions to CRM-related functions.
  • In Search of the Perfect Order

    The ability to render the perfect order is the single most daunting task facing the CG industry today.
  • Collaboration Drives Growth

    To get a sense of just how much the supply-chain planning market has changed during the past year, you only have to look at the top of the 2003 Best of Breed rankings.
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