Capgemini

The technology's myriad applications will enable increased trust and transparency, both across the supply chain and with consumers.

With consumers no longer distinguishing between their online and offline activity, CPG marketers must connect the dots across touch points to build integrated buyer profiles.

Coca-Cola developed a display for Albertsons Cos. that moved past price promotion to connect with shoppers in an emotional manner through equity colors and key design cues.

MachineVantage is a year-old company building artificial intelligence and machine learning solutions to drive product and marketing innovation.

The e-commerce giant now officially is also a brick-and-mortar retailer.

Attendees of the 2017 Consumer Goods Sales & Marketing Summit looking for strategic inspiration and tactical ideas left fully armed with both.

In this preview of a day-one workshop at the upcoming Consumer Goods Sales & Marketing Summit, the authors examine the enterprise-wide benefits of "Value Stream Mapping."

Three simple ways to make your CPG brand stand out.