Capgemini

Supplier diversity is changing the store for the better, and here are five reasons why.

Despite valid reluctance, direct to consumer sales are part of the CPG industry’s future.

CGT recognizes the people behind the technologies, systems and processes that drive effective sales and marketing

CGT presents a comparison chart of trade promotion management and optimization solution providers to the consumer goods industry in 2017. Plus, experts provide thought leadership for navigating the challenges and opportunities affecting this area of investment.

A look at how to strengthen brand-retailer relations, including where brands succeed and how they fall short

Cheryl Williams, chief information officer, Wakefern Food Corp., was inducted into the Path to Purchase Institute/Shopper Marketing Hall of Fame for 2017.

At its core, mass customization is the ability to offer a tremendous increase in product variety without a corresponding increase in cost for the consumers making the purchases. Simple ... right?