The consumer goods maker will work with Accenture to deploy a new trade promotion management template across the region to standardize sales planning and execution.
Wall Street still has high expectations for industry growth, but many of the companies’ strategies – such as expanding into China and emerging markets to balance slower growth in developed markets – have not panned out.
Initial findings from this study show that within the next decade, online food shopping will reach maturation in the U.S., far faster than other industries that have come online before.
Consumer goods companies are spending millions of dollars to access data from multiple sources. But unless these data sets are harmonized, their true power can’t be realized.
