Coca-Cola, Clorox, Land O’Lakes Among Those Teaming with CBA for Contactless Task Force

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Coca-Cola, Clorox, Land O’Lakes Among Those Teaming with CBA for Contactless Task Force

By Lisa Johnston - 07/01/2020

Clorox, McCormick, Danone NA and Coca-Cola are among the companies that have teamed with the Consumer Brands Association to form a new contactless pickup and delivery task force.

Twenty-three consumer goods companies and retailers have joined the Contactless Delivery Task Force, which will study the impact of contactless pickup on creating greater efficiencies and reducing employee risk during deliveries.

The group, which also includes Land O’Lakes, Post Holdings and Church & Dwight, among others, will develop scalable, uniform standards for safely transporting and exchanging freight. They will initially focus on electronic bills of lading.

“COVID-19 challenged CPG companies to keep their supply chains moving efficiently and their workers healthy in a tremendously difficult environment,” said Tom Madrecki, Consumer Brands VP, supply chain and logistics, in a statement. “As CPG companies identify ways to increase supply chain efficiencies and ensure employee safety, electronic delivery verification through a contactless pick-up and delivery process is a natural solution. We’re excited to bring the industry together to create standards that will allow companies to provide consumers around the world with the products they need every day.”

Related: CBA’s New Priorities Moving Through COVID-19

 “While a major disruptor, COVID-19 now gives us the opportunity to partner across our industry and develop the processes and procedures that will define the consumer packaged goods space for years to come,” said Yone Dewberry, Land O’Lakes senior VP and chief supply chain officer. “Health, safety and efficiency have always been our priorities, but now we’re forced to look for new and innovative ways of incorporating technology even further to serve our customers and communities and meet their needs in this evolving environment.”

Accenture, Coyote Logistics and Vector will also work with members in supply chain roles to implement an end-to-end contactless pick-up and delivery pilot program.

Flowers Foods is consolidating business units and making some leadership adjustments in order grow its brands, improve operations and more heavily focus on product innovation.