Workwear brand Carhartt has named Chad Cornstubble the company’s senior vice president of direct to consumer.
As part of the senior leadership team, Cornstubble will be responsible for guiding the organization and its D2C team to engage new and existing consumers online and in retail stores.
Additionally, he will collaborate with the wholesale, Carhartt EMEA, and Carhartt Company Gear segments to align across the company’s vision for consumers and its approach to the marketplace.
Previously, Cornstubble served as VP of e-commerce, marketing technology, and digital operations at Fossil Group.
Cornstubble will report to Linda Hubbard, Carhartt’s president and chief operating officer.
"As we continue our commitment to be the relentless champion of hardworking people, Chad will be instrumental in elevating our mission and delivering the ultimate Carhartt experience to our consumers," said Hubbard. "I look forward to the contributions Chad will bring to the brand and our business as we navigate this ever-changing dynamic consumer marketplace."