Carhartt to Make Masks & Gowns for COVID-19 Efforts

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Carhartt to Make Masks & Gowns for COVID-19 Efforts

By Lisa Johnston - 04/02/2020
Carhartt is retooling its operations to make medical gowns and masks to help combat the spread of the coronavirus.

Carhartt is retooling its operations to make medical gowns and masks to help combat the spread of the coronavirus.

The workwear company will begin producing 50,000 medical gowns on April 6 and 2.5 million masks on April 20.

Items will be produced by compensated volunteers following recommended protocols from local health authorities. Carhartt, which is increasing sanitation measures in its facilities, said it will continue to produce them as long as the items are in short supply.

“Serving and answering the call during times of need has always been an integral part of Carhartt’s history, and it’s why consumers have trusted us to have their back for more than 130 years,” said Mark Valade, CEO. “We are humbled and honored to help all the essential workers serving and protecting us right now.”   

The Dearborn, MI-based company temporarily shuttered its stores on March 15 and implemented rotating work schedules in its manufacturing and distribution facilities the following day.

While retailers make moves to support their front-line workers during the health crisis, manufacturers across the globe are modifying their factories in order to pitch in.

Shifts in consumer behavior as a result of the pandemic continue to drive sales growth at Procter & Gamble, which reported a net sales increase of 9%, to $19.3 billion, in fiscal Q1.

With consumer goods navigating a historic period of disruption, a recent snapshot survey takes the temperature of the reactions and responses from across the industry. We emailed with its creators for greater context around the numbers, including some actionable takeaways.  

The CG industry had already been evolving efforts to address new industry trends, and the onset of COVID-19 served as a sharp accelerant for many a company strategy. See where execs are currently focusing their efforts — and where they may need to dedicate more resources.