Seasonal

Mobile rewards and payments provider Ibotta is teaming with consumer goods companies to raise awareness of paper waste.

Seeking to increase incremental sales at Walmart for a half dozen brands, the company worked with a digital marketing and consumer data management company to build an omnichannel campaign. 

The brand is celebrating the Mexican holiday with an out-of-home campaign centered on a mural that springs to life through augmented reality.

Procter & Gamble tied in to the May 12 observance of Mother's Day by spotlighting two-time Paralympian, U.S. Army veteran and mom Melissa Stockwell in this month's brandSaver.

Ahold Delhaize's Food Lion activated its Food Lion Feeds hunger relief cause platform last month by reprising a fundraiser the retailer has conducted in the past that ties donations to purchases of store-brand bags of fruit.

Procter & Gamble tied in to the April 22 designation of "Earth Day" by spotlighting its environmental efforts and eco-friendly SKUs in this month's edition of brandSaver. 

Coca-Cola Co. and Mondelez International’s Nabisco have teamed up to activate their sponsorships of the National Collegiate Athletic Association for an account-specific sweepstakes running at Southeastern Grocers’ Winn-Dixie, Bi-Lo and Harveys during March Madness season.