Speedway encouraged shoppers to customize their coffee with a “Your Coffee, Your Way” contest. Speedy Rewards loyalty cardholders entered by sharing their coffee creation on a dedicated web page.
Procter & Gamble for the first time activated its official National Football League sponsorship at BJ’s Wholesale Club, running a sweepstakes awarding tickets to football games in the retailer’s East Coast operating region.
Supremia, Plainsboro, New Jersey, has developed a distinctive two-bottle gift pack featuring Beam Suntory brands Maker’s Mark and Maker’s 46 bourbon whisky.