Research Topic

Without true management, is trade promotion management dead?

Perhaps the most daunting challenge about data & analytics is finding those “unicorn” interpreters: the executives who can look at the data, see an insight, and then be able to clearly explain it to upper management.

Nearly nine out of 10 U.S. companies are investigating the use of virtual reality technologies, according to a recent study by ABI Research.

The data transformation company signed deals with three CPGs and two retailers while also expanding the reach of its open data initiative.

The Digital Shopper Marketing Landscape 2017 identifies hundreds of digital solution providers along the path to purchase.

With consumers no longer distinguishing between their online and offline activity, CPG marketers must connect the dots across touch points to build integrated buyer profiles.

The Super Bowl is a huge event that demands a huge presence in-store.

Coca-Cola developed a display for Albertsons Cos. that moved past price promotion to connect with shoppers in an emotional manner through equity colors and key design cues.