Research Topic

PepsiCo and ACNielsen are working together to develop of a range of value-added applications designed to yield important consumer-driven sales insights for the world leader in convenience foods and beverages.

By re-vamping its trade promotions process, Beech-Nut creates optimal visibility on the basis of demand-driven activity

This week at the fourth annual RFID World Conference and Exhibition, Kimberly-Clark Corporation announces that it chose the Avery Dennison AD-220 RFID Gen 2 inlay for its RFID program.

Pfizer Inc. reported last month that it will be exploring strategic alternatives for Pfizer Consumer Healthcare (PCH), including retaining, spinning off or selling the business. PCH's well-balanced product portfolio, anchored by key brands Listerine, Benadryl and Visine, contributes to more than $100 million in annual sales.

Procter & Gamble plugs into the air care market with a noticeable, new scent

Sony of Canada Ltd. deploys FirstLogic's data quality technology with SAP's solution-based connectivity to manage the cleansing of its customer databases.

Radio Frequency Identification (RFID) is alive and well with one of the industry's biggest thought leaders: Johnson & Johnson (J&J).

Consumer products annual trade fund spending continues to outpace profitability growth.