Research Topic

Consumer products companies of all sizes face tremendous pressure to improve operating performance in order to remain competitive.

PepsiCo and ACNielsen are working together to develop of a range of value-added applications designed to yield important consumer-driven sales insights for the world leader in convenience foods and beverages.

How to realize return from your trade promotion strategy

Private labels are winning. What are you going to do about it?

How a $14-billion industrial manufacturer found the right price

7-Eleven taps customer analytics to optimize prices, drive profitability

PepsiCo and ACNielsen are working together to develop of a range of value-added applications designed to yield important consumer-driven sales insights for the world leader in convenience foods and beverages.

By re-vamping its trade promotions process, Beech-Nut creates optimal visibility on the basis of demand-driven activity