Downstream Demand DataThe key to becoming demand-driven First Edition Having recently taken on the role of Senior Editor, I was fortunate to come on board in time to attend the CGT Sales & Marketing Summit held in New York City last month. Growing Together As we go to print with the June issue, I will have a full month under my belt in my new role as Executive Editor of CGT. Our Value Proposition The closing of the May issue marks a bittersweet time for CGT. Return on Trade Investment Barber Foods solves business issues first before optimizing trade promotions The Lean Benchmark Report New study uncovers performance gap around culture-based Lean thinking CGT Inside News - 4/12/2006 Consumer products companies of all sizes face tremendous pressure to improve operating performance in order to remain competitive. PepsiCo Gains Access to Shopper Insights PepsiCo and ACNielsen are working together to develop of a range of value-added applications designed to yield important consumer-driven sales insights for the world leader in convenience foods and beverages. The Hunt for ROI How to realize return from your trade promotion strategy The Brand Erosion Crisis Private labels are winning. What are you going to do about it? First Previous 158 159 160 161 162 Next Last
