Research Topic

Companies will spend $6 billion on complying with Sarbanes-Oxley Act (SOX) requirements in 2006, on par with the $6.1 billion that will be spent in 2005, estimates AMR Research.

Eighty-four percent of consumer goods companies share the sentiment that they don't receive a fair value and acceptable return on their trade promotion investment.

After taking in a recent TV spot introducing the "CarpetFlick"-- yet another addition to Procter & Gambles insanely popular line of Swiffer cleaning gizmos-- my wife and I looked at each other with what can only be described as pure, unbridled joy.

Cable TV ad revenue is set to explode, indicating that consumer goods firms are aggressively seeking out niche programming to reach consumers in new ways

What action steps should you be taking to yield a return on promotion investments?

Perry Ellis International Inc. (PEI) signs a multi-year agreement with the Miami Dolphins and Dolphins Stadium to promote the companys brands at games.

At long last, there is quantifiable evidence proving that electronic product codes (EPC) powered by RFID technology can impact merchandize availability in stores.

Alien Technology and Avery Dennison announce price cuts for their RFID tags.