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Research Topic

  • Trade Promotions Management

    While this year’s Top 10 TPM providers are the key leaders of the industry, it is critical to examine the direction of many of these vendors as they look beyond automation to optimization.
  • How do you forecast your tech spend in 2006?

    Latest findings seem to reflect our overall perspectives on tech spending in 2006.
  • A Time to Reflect

    After watching a recent NFL playoff game that had more ups and downs than a Disney World rollercoaster, it dawned on me just how fast things can change for the better or worse.
  • CGT Inside News - 12/20/2005

    Kraft Foods Inc. successfully completes its multi-year, voluntary trans fat reduction effort in the United States and prepares to meet the January 1, 2006 U.S. Food & Drug Administration (FDA) deadline for on-pack trans fat labeling.
  • Breakthrough SMB -- December 2005

    The Meow Mix Company Tackles Spend with Trade Management Tool
  • Single Version of Truth

    How to establish an effective trade promotion analysis process
  • Product Innovation

    Pepsi Leaps Over Competitors With Off-Beat Beverage
  • CGT Inside News - 11/30/2005

    Companies will spend $6 billion on complying with Sarbanes-Oxley Act (SOX) requirements in 2006, on par with the $6.1 billion that will be spent in 2005, estimates AMR Research.
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