Research Topic

What action steps should you be taking to yield a return on promotion investments?

Perry Ellis International Inc. (PEI) signs a multi-year agreement with the Miami Dolphins and Dolphins Stadium to promote the companys brands at games.

After taking in a recent TV spot introducing the "CarpetFlick"-- yet another addition to Procter & Gambles insanely popular line of Swiffer cleaning gizmos-- my wife and I looked at each other with what can only be described as pure, unbridled joy.

At long last, there is quantifiable evidence proving that electronic product codes (EPC) powered by RFID technology can impact merchandize availability in stores.

Alien Technology and Avery Dennison announce price cuts for their RFID tags.

Thanks to a robust TPM strategy, Pinnacle Foods supports brand growth in a changing retail environment

How to maximize trade funds investments with advanced analytics

In its attempts to better compete with industry leader Nike, adidas-Salomon AG will acquire all of the outstanding shares of Reebok International Ltd. for approximately $3.8 billion.