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Research Topic

  • Special Report: Communication Breakdown

    New research indicates that consumer goods firms do not fully understand how to measure true customer profitability

  • Special Report - March 2005

    An Update on Sarbanes-Oxley

  • Insights -- February 2005

    With Wall Street's insatiable demand for profitable growth in the consumer packaged goods (CPG) industry, CPG companies must ensure that every asset at their disposal is faced off against the consumer in an effective manner.

  • Special Report - February 2005

    In-store televisions and other electronic media tools are transforming the consumer/brand relationship

  • In The Fast Lane

    Yamaha Motor Europe revs up research to launch new products

  • Product Placement

    Consumer goods firms are only as sharp as the products they release.

  • Power Surge

    Many eye-opening stories emerged in 2004 but the rise of "Bloggers"-- every day people who post Web logs on the Internet for all to see--- is clearly one of the most interesting.

  • Rules of Attraction

    In trade promotions management technology, integrated analytics tools that provide for precise tracking of promotions dollars are currently drawing the most attention from consumer goods (CG) companies, analysts say.
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