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Research Topic

  • INSIGHTS -- November 2004

    Technology vendors and consultants have made Radio Frequency Identification (RFID) overly complex and confusing.
  • Health Report

    Even though most diet fads come and go faster than a Britney Spears wedding ceremony, there appears to be one universal mission statement about health that rings true from sea to shining sea: A well-balanced diet and plenty of exercise are key ingredients to a quality life.
  • Quality Control - September 2004

    Pierre Foods heats up business intelligence to improve sales and operations
  • Insights -- August 2004

    Learning to embrace more than one form of trade promotions management
  • Insights -- July 2004

    According to a recent global survey of 650 companies conducted by Deloitte Research, new product revenue contribution is expected to average 34 percent of overall revenue by 2007, up 21 percent from 1998.
  • The Big Picture

    The Crayola brand owner draws on Siebel to brighten trade promotions.
  • Insights -- May 2004

    Product Lifecycle Management (PLM) is receiving more attention at the leadership level and the value and benefits are being more deeply understood and appreciated.
  • Product Management: Fast Turnaround

    How Procter & Gamble saved one of its key brands
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