Research Topic

The annual New Product Pacesetters report from Information Resources Inc. is an analysis of the most successful new consumer packaged goods brands launched in 2003-2004, plus the factors driving their success and key consumer purchase trends to watch in 2005.

Effective trade promotion boosts a product's success, but ensuring any particular campaign meets that goal can be a challenge.

New research indicates that consumer goods firms do not fully understand how to measure true customer profitability

I love a good case study as much as the next person but I sometimes forget that underneath all of the technology, best practices and consolidation lies the beating heart of a shrewd accountant.

An Update on Sarbanes-Oxley

In-store televisions and other electronic media tools are transforming the consumer/brand relationship

Yamaha Motor Europe revs up research to launch new products

With Wall Street's insatiable demand for profitable growth in the consumer packaged goods (CPG) industry, CPG companies must ensure that every asset at their disposal is faced off against the consumer in an effective manner.