Hitting ReturnIn these trying economic times, CIOs must put on their accounting caps in order to create a meaningful business case that justifies their technology purchases. The Need for Shelf Examination Mastering the art of category management Spend and Receive Milnot and Multifoods Gain Transparency with TFM Slicing Into Trade Promotions For consumer goods companies, especially those in the grocery industry, trade promotions can be vital to maintaining a competitive edge. First Previous 165 166 167
