New research reveals that consumer products manufacturers need to work on leveraging consumer insights, with only 43 percent indicating their ability is better than satisfactory. Read on for more of the survey's findings.
New research examines consumer motivations behind word-of-mouth advocacy, and directly correlates reward program activity and consumers' positive endorsement activity.
Prompted by the eight deaths and more than 500 illnesses recently attributed to salmonella in peanut butter produced by PCA, Congress has begun considering FDA reform legislation.
