Tyson and Freshpet Partner for Pet Food Category
The $17-billion pet food market, which has become one of the top 10 packaged goods categories, has seen significant growth in recent years. One of the key growth trends has been the humanization of pets, as more consumers treat their pets as part of the family.
As a result, Tyson Foods Inc., the world's largest supplier of protein-based products for people, and Freshpet, a small start-up that began changing the pet food category with a group of veteran pet industry entrepreneurs, announce a strategic alliance focused on bringing new and innovative, refrigerated fresh pet food products to consumers, a move that may revolutionize the pet food category.
"A growing number of people consider pets a part of the family and want to feed them high quality food that's closer to what they eat themselves," says Jeff Webster, group vice president of Tyson's Renewable Products Division. "Tyson is capitalizing on this trend. We believe Tyson's ability to leverage its food knowledge and assets to bring fresh, refrigerated products to this member of the family will bring innovation not previously seen in the pet food category. The initiative is also consistent with Tyson's strategy of creating new businesses that leverage our existing assets."
As a result, Tyson Foods Inc., the world's largest supplier of protein-based products for people, and Freshpet, a small start-up that began changing the pet food category with a group of veteran pet industry entrepreneurs, announce a strategic alliance focused on bringing new and innovative, refrigerated fresh pet food products to consumers, a move that may revolutionize the pet food category.
"A growing number of people consider pets a part of the family and want to feed them high quality food that's closer to what they eat themselves," says Jeff Webster, group vice president of Tyson's Renewable Products Division. "Tyson is capitalizing on this trend. We believe Tyson's ability to leverage its food knowledge and assets to bring fresh, refrigerated products to this member of the family will bring innovation not previously seen in the pet food category. The initiative is also consistent with Tyson's strategy of creating new businesses that leverage our existing assets."