The Nielsen Company Acquires The Cambridge Group
The Nielsen Company announces that it has acquired The Cambridge Group, a growth strategy consulting firm to Fortune 500 companies. Headquartered in Chicago, The Cambridge Group uses its intellectual capital to help clients develop growth strategies based on profitable current, latent and emerging demand. Companies implement these strategies by aligning differentiated supply against the most profitable demand in their markets. Rick Kash, founder and chief executive officer of The Cambridge Group, will report to David Calhoun, chairman and chief executive officer, The Nielsen Company.
Calhoun says, "The Cambridge Group has built an impressive business advising talented CEOs and top management teams on issues directly related to their growth strategies. Their approach to uncovering and capturing new sources of demand is unique in the consulting industry, and I'm delighted that Nielsen will provide this expertise directly to our clients."
Calhoun says, "The Cambridge Group has built an impressive business advising talented CEOs and top management teams on issues directly related to their growth strategies. Their approach to uncovering and capturing new sources of demand is unique in the consulting industry, and I'm delighted that Nielsen will provide this expertise directly to our clients."