Consumer Attitudes & Behavior

Historically, the consumer goods industry has been positioned to stay afloat in hard financial times. But this time around, it's different as a number of peer companies fall victim to the troubled economy. Here, CGT's Research Advisory Board members offer survival tips on how to make the most out of a bad situation and, hopefully, come out of this recession on top.

Reaching the consumer through alternative marketing has been a hot topic of late, and one that CGT's Executive Editor Kara Romanow knows inside out from personal experience. The Gap is currently building brand loyalty through a unique and highly-effective promotionand don't forget to vote for Carly!