Consumer Attitudes & Behavior

In a difficult and competitive environment, truly understanding the consumer is a pre-requisite to success. CGT research recently uncovered how CG manufacturers are most commonly obtaining consumer insights from various downstream data sources and how they are using that information today.

In 2008, a partnership between EPA and consumer electronics manufacturers prevented the release of greenhouse gases equal to the annual emissions from approximately 15,500 cars.

A sustainability survey from Manufacturing Insights reminds us that many manufacturers are just starting to green their products and processes. Sustainability predictions for 2009 emphasize that the gap between leaders and followers will widen, and the growing use of data to define a company's sustainability progress is going to make that gap visible both inside and outside the company.

The updated beverages, which have been redesigned inside and out to appeal to a broader range of athletes and active people, will roll out to stores later this year.

The establishment of the Customer Innovation Campus underlines the importance that Nestle attributes both to R&D and to the out-of-home business.

In the highly-competitive consumer goods market, the success of a new product among consumers is the result of something much bigger than just a bright idea. This year, CGT recognizes Kraft Foods Inc. and Nintendo, among other deserving consumer goods companies, for excellence in innovation.

Executives from leading consumer goods firms gather to discuss and share best practices for optimizing brand performance.

Historically, the consumer goods industry has been positioned to stay afloat in hard financial times. But this time around, it's different as a number of peer companies fall victim to the troubled economy. Here, CGT's Research Advisory Board members offer survival tips on how to make the most out of a bad situation and, hopefully, come out of this recession on top.