7-Eleven Announces New BRAZILIAN Brew
Coffee-drinkers who prefer stronger, darker brews touted as coffeehouse blends have a new option on the 7-Eleven hot beverage bar -- BRAZILIAN Bold. The new blend features select Arabica beans grown in the mountains of Central and South America. Priced at the same retail per cup as all other 7-Eleven hot beverages, the coffee complements the convenience retailer's selection of mild to strong blends and aims to offer a value-priced alternative to coffeehouses and donut shops brews.
"In blind taste tests, we found that coffee-drinking consumers really like our Exclusive Blend coffee," says Paul Pierce, 7-Eleven's senior director for merchandising. "We also learned that many young coffee-drinkers prefer a strong, rich flavor, so we developed a coffee to fit that flavor profile. Our new BRAZILIAN Bold scored just as high as strong flavors from national competitors in the taste tests we later conducted."
"In blind taste tests, we found that coffee-drinking consumers really like our Exclusive Blend coffee," says Paul Pierce, 7-Eleven's senior director for merchandising. "We also learned that many young coffee-drinkers prefer a strong, rich flavor, so we developed a coffee to fit that flavor profile. Our new BRAZILIAN Bold scored just as high as strong flavors from national competitors in the taste tests we later conducted."