Quaker Oats Re-Positions Business Focus
The Quaker Oats Company, a division of PepsiCo, announces that it is launching an expansive re-positioning of its business to focus on the wholesome goodness of its products made with whole-grain oats. For the first time in its 130-plus year history, Quaker will communicate with one voice about the company's iconic whole-grain oats portfolio of products underneath one umbrella versus individual product categories.
"This repositioning helps us elevate and communicate the power of this surprising super grain -- the oat -- to meet the needs of the growing number of health conscious consumers," says Mark Schiller, president of Quaker Oats. "We feel that Quaker has a great opportunity as a market leader in health and wellness to leverage our product portfolio under one powerful platform."
Whole-grain oats are the hallmark ingredient in Quaker Old Fashioned Oats, Quaker Quick Oats and Quaker Instant Oatmeal, Quaker Oatmeal Squares ready-to-eat cereal and a key ingredient in Quaker Life cereal and Quaker Chewy granola bars. A new marketing and advertising campaign with the theme "Go humans go" celebrates the whole-grain oat as a "super grain."
"This repositioning helps us elevate and communicate the power of this surprising super grain -- the oat -- to meet the needs of the growing number of health conscious consumers," says Mark Schiller, president of Quaker Oats. "We feel that Quaker has a great opportunity as a market leader in health and wellness to leverage our product portfolio under one powerful platform."
Whole-grain oats are the hallmark ingredient in Quaker Old Fashioned Oats, Quaker Quick Oats and Quaker Instant Oatmeal, Quaker Oatmeal Squares ready-to-eat cereal and a key ingredient in Quaker Life cereal and Quaker Chewy granola bars. A new marketing and advertising campaign with the theme "Go humans go" celebrates the whole-grain oat as a "super grain."