Christopher Witte, vice president, shopper and category development, Tyson Foods, has been selected for induction into the Path to Purchase Institute/Shopper Marketing Hall of Fame for 2017.
Exactly one-third of consumer goods marketers view retailer websites as the most important touch point in their digital marketing strategy, according to the "Shopper Marketing Trends Report 2017."
Initial findings from this study show that within the next decade, online food shopping will reach maturation in the U.S., far faster than other industries that have come online before.