Boosting ROI with 360-Degree Consumer MappingWith consumers no longer distinguishing between their online and offline activity, CPG marketers must connect the dots across touch points to build integrated buyer profiles. Coca-Cola Endcaps Bring Shoppers Down Albertsons' AislesCoca-Cola developed a display for Albertsons Cos. that moved past price promotion to connect with shoppers in an emotional manner through equity colors and key design cues. Martech Startup Gains Funding from Unilever, IRI MachineVantage is a year-old company building artificial intelligence and machine learning solutions to drive product and marketing innovation. Sales & Marketing Report 2017: The Progress Report Consumers are the industry's driving force Sales & Marketing Report 2017: The Evolving Role of TPM True optimization soon could be a reality Sales & Marketing Report 2017: Is DTC the Future — or the Present? Manufacturers continue to consider the channel's potential. Working with Retailers A look at how to strengthen brand-retailer relations, including where brands succeed and how they fall short Sparkling Ice Joins Brands Using Amazon Dash Sparkling Ice joins the Amazon Dash Button program as grocery shopping continues to grow online. WSL's Wendy Liebmann Previews CGSM 2017 WSL Strategic Retail's Wendy Liebmann previews her participation at the upcoming Consumer Goods Sales and Marketing Summit. Profitero Expands to Japan Brands will now have access to insights on Amazon Japan and e-commerce analytics solutions through Profitero’s alliance with Nielsen Japan. First Previous 34 35 36 37 38 Next Last
