The Packaging Waste Imperative: What Goes Around, Comes AroundA tectonic shift in consumer attitudes toward plastic waste have brands harking back to bygone days when environmental sustainability — like the neighborhood milk man — was standard business practice. Profile: Charles White, Vice President, Brands & Marketing, DAS Cos. Profile: Rodney Waights, Vice President, Shopper & Customer Marketing, Beiersdorf Hmt Elevates Shopper Activations Through Playbook Hmt is tapping into its retail expertise and the power of Playbook to help deliver best-in-class shopper activations for brands. Activation Gallery: Augmented and Virtual Reality Path to Purchase IQ’s editors provide a sampling of recent activations that are helping move shoppers along their decision journeys. Profile: Lena Lewis, Senior Director, Consumer & Shopper Engagement, Ferrara Candy Co. Profile: Jairo Garcia, Director of Shopper Marketing, Colgate-Palmolive Effie Award Winner: Vicks Cold, Cough, Flu 2017-2018 Profile: Jacque James, National Account Executive- Shopper Lead for Key Accounts, Bimbo Bakeries USA Nielsen, Quotient Partner on Omnichannel Data Set Nielsen and Quotient partner to delivers seamless measurement and activation for data-driven marketing. First Previous 97 98 99 100 101 Next Last
