The Packaging Waste Imperative: What Goes Around, Comes AroundA tectonic shift in consumer attitudes toward plastic waste have brands harking back to bygone days when environmental sustainability — like the neighborhood milk man — was standard business practice. Profile: Rodney Waights, Vice President, Shopper & Customer Marketing, Beiersdorf Hmt Elevates Shopper Activations Through Playbook Hmt is tapping into its retail expertise and the power of Playbook to help deliver best-in-class shopper activations for brands. Activation Gallery: Augmented and Virtual Reality Path to Purchase IQ’s editors provide a sampling of recent activations that are helping move shoppers along their decision journeys. Profile: Lena Lewis, Senior Director, Consumer & Shopper Engagement, Ferrara Candy Co. Profile: Jairo Garcia, Director of Shopper Marketing, Colgate-Palmolive Effie Award Winner: Vicks Cold, Cough, Flu 2017-2018 Profile: Jacque James, National Account Executive- Shopper Lead for Key Accounts, Bimbo Bakeries USA Profile: Charles White, Vice President, Brands & Marketing, DAS Cos. Women of Excellence Awards 2019: Call for Nominations P2PI announces its call for nominations for the 4th annual Women of Excellence Awards, recognizing female brand marketers, retailer and agency executives and solution providers. First Previous 98 99 100 101 102 Next Last
