Marketing Tactics

CGT Publisher Albert Guffanti gives you a sneak peek into the trends and topics discussed in this month's issue.

Tom Szaky puts meaning to the saying, "One man's trash is another man's treasure." He shares best practices for turning garbage into commercially-viable green products with CGT Executive Editor Kara Romanow.

Coca-Cola releases Sprite Green, a naturally sweetened sparkling beverage with TRUVIA natural sweetener, recently approved by the FDA.

The removal of cardboard partitions saves money and lessens CO2 emissions.

The collectible snow, skate, moto and BMX products debut nationally this month.

A CG company that continues to innovate without pause -- while its competitors curtail product development -- has the best chance for growth in recessed times. CGT asked the experts to share best practices for staying innovative in this economy (or any for that matter).

The lawsuit initially alleged that Kraft Foods' Maxwell House plastic container infringed P&G's patents.

The company strives to conduct business in a way that reduces the total environmental impact of its products and operations.