Tropicana's New AdsThe new campaign aims to emphasize the all-natural and healthy benefits of the orange juice brand, complete with new packaging. Seventh Generation Proves Appearance Does Matter Sustainable household and personal products maker Seventh Generation takes a consumer-centric approach to packaging innovation. Pulse: Microsoft Opens Retail Experience Center The facility is the center of innovation for Microsoft and retailers addressing changing consumer expectations and economic conditions. Building a Personal Brand Coca-Cola Bottling exec Justin Honaman shares excerpts from his first book, "Make it Happen!" Live out your own Personal Brand." Cheryl Perkins of Innovationedge on Innovation Drivers What three trends will be important factors in driving the next wave of new products and services? Mattel Expands Online The aggressive online initiative is expected to reflect the way kids play online today. Manufacturers Underestimate the Power of Word of Mouth New research examines consumer motivations behind word-of-mouth advocacy, and directly correlates reward program activity and consumers' positive endorsement activity. The North Face Uses Web 2.0 for Sustainability The program invites entrants to submit videos or blogs showcasing people who deserve special recognition for their efforts to improve the environment. Campbell Soup Innovations Focus on Wellness The Campbell Soup Company's wellness advancement includes several innovations planned for the 2010 soup season. Crayola Adds to Creative Line The new creative activities line aims to deliver value in more ways than one. First Previous 340 341 342 343 344 Next Last
