Marketing Tactics

SoBe Lifewater fans across the country can now get SoBe Lifewater in three, zero-calorie, naturally-sweetened flavors.

CGT Publisher Albert Guffanti gives you a sneak peek into the trends and topics discussed in this month's issue.

The collectible snow, skate, moto and BMX products debut nationally this month.

The removal of cardboard partitions saves money and lessens CO2 emissions.

A CG company that continues to innovate without pause -- while its competitors curtail product development -- has the best chance for growth in recessed times. CGT asked the experts to share best practices for staying innovative in this economy (or any for that matter).

The lawsuit initially alleged that Kraft Foods' Maxwell House plastic container infringed P&G's patents.

By Doug Caywood, Director, U.S. Consumer Goods, Microsoft Corporation

The company strives to conduct business in a way that reduces the total environmental impact of its products and operations.