Marketing Coffee for a CauseIn the current economic situation, find out how the Eight O'Clock Coffee Company is leveraging cause marketing to encourage literacy among children in need. Nintendo's Wii Music Lets Players Unleash Their Inner MaestrosThe new music game for Wii focuses on improvisation and creativity. Coca-Cola's Vault Joins Forces Combined with the USO and country music duo, Vault delivers holiday greetings to the U.S. military worldwide. Kleenex Transforms Tissue Category The new design for softer and stronger tissue with lotion is part of Kimberly-Clark's focus on innovation. Beech-Nut Gets Closer to Customers The new services include direct marketing and permission-based e-mail marketing. Innovation Award Winners Revealed The nominations have been made, the votes tallied and the winners decided. Find out which consumer goods companies took home top honors in the award categories of Most Innovative Company and Most Innovative Product. Unilever and Starbucks Team Up Over Ice Cream The companies plan to bring ice cream innovations inspired by Starbucks coffee and coffeehouse flavors to consumers. From "Cow to Cone" CGT Publisher Lori Castle gives you a sneak peek into the trends and topics discussed in this month's issue. ConAgra Foods Dishes up Low-Cost Meal Options The new line of frozen meals priced around $1.50, will be endorsed by country music artist and mother of two, Lee Ann Womack. A.G. Says Innovation is Key, Especially in Tough Economic Times Lafley makes many appearances as an innovation leader, offering advice and strategies for P&G during a tough economy. First Previous 342 343 344 345 346 Next Last
