Marketing Tactics

Despite a challenged economy, Coca-Cola and other consumer goods brands make a good showing on an annual list of The Best Global Brands.

The brewer reveals details behind the development of the Cold Activated Bottle and Vented Wide Mouth Can.

The natural personal care products company is working to create its next generation of mouthwash bottles.

CGT Publisher Lori Castle gives you a sneak peek into the trends and topics discussed in this month's issue.

The packaged foods company will now use post-consumer recycled plastic in frozen meal trays.

The population of the iconic yellow man surpasses 4 billion, ensuring that children everywhere can tap into his spirit of adventure.

A fine mist formula aims to deliver all-in-one freshness benefit, eliminating odors in fabrics and air.

Cheryl Perkins, founder and president of Innovationedge, assesses how current trends are shining new light on the meaning of innovation.