Crayola Adds to Creative Line
New additions to Crayola's line of children's creative experiences, debuting at the American International Toy Fair on Feb. 15 in N.Y., are all priced at under $30, with the majority of its innovative new items like Color Explosion 3D, Color Wonder Disney Princess Glitter Paper and Sidewalk Crayons, retailing for under $10.
"Play value has taken on deeper meaning in these challenging times," says Mike Perry, Crayola president and CEO. "For Crayola, value isn't only about price. It's also about the developmental value of powering a child's imagination, while providing endless everyday play at an affordable price."
"Play value has taken on deeper meaning in these challenging times," says Mike Perry, Crayola president and CEO. "For Crayola, value isn't only about price. It's also about the developmental value of powering a child's imagination, while providing endless everyday play at an affordable price."