Marketing Tactics

In order to promote a greater proximity and interactivity with its consumers and provide them with a complete experience of its brands and activities, Concha y Toro has developed the site www.conchaytorofans.com.

Safety 1st makes child safety advice and insights from its in-house experts available to all parents with the click of a mouse at Safety1stTV.com.

Deloittereveals the results of a recent research survey of consumer products and retailexecutives on the challenges that national brands face.

Based on tests led by the manufacturer's In-market Testing for Growth group, Kraft can demonstrate how retailers can profitably improve shelf layouts, merchandising, marketing and servicing strategies.

CGT Editor Alliston Ackerman gives you a sneak peekinto the trends and topics discussed in this month's issue.

A rumor that P&G might acquire Newell Rubbermaid sent options trading on the manufacturer to its highest level in almost three months, Businessweek reported Tuesday.

RITZ crackers, the brand that is Open for Fun, teams up withworld-renowned music artist Wyclef Jean to serve up all the ingredients forthis summer's ultimate block party experience.

For ideas on growing your own salad greens and herbs in a tabletop garden, plotting a garden of veggies, or recipes, visit groyourown.miraclegro.com.