Marketing Tactics

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Back by popular demand, CGT's annual Standout SMBs story connects you to eight mid-market consumer goods companies that you should watch in 2010 and beyond. No matter the size of your business, you will undoubtedly learn from the cutting-edge initiatives employed by these hot companies. Among them, Alice.com, Project 7, Spin Master and more!

The Japanese brewery enables more strategic decisions and runs operational processes 60 times faster with Netezza's streaming analytic appliance.

Can you predict marketing ROI before spending a dime? Marketing Simulation technology can. Learn how this new technology is allowing CG companies to test and learn from an unlimited number of detailed "what if" scenarios -- even the ability to test new media.

The CMO Club hosts and April summit of chief marketers.

Alice.com is the first e-commerce site selling consumer packaged goods to directly integrate product videos into its shopping experience.

Campbell's Select Harvest wins the food and beverage category while Quilted Northern Ultra takes home top honors for non-food items. Find out which other new products achieved stellar sales success despite the recession.

The football match showcasing athletes with and without intellectual disabilities will be played during the 2010 FIFA World Cup South Africa.