Marketing Tactics

Based on tests led by the manufacturer's In-market Testing for Growth group, Kraft can demonstrate how retailers can profitably improve shelf layouts, merchandising, marketing and servicing strategies.

CGT Editor Alliston Ackerman gives you a sneak peekinto the trends and topics discussed in this month's issue.

Wal-Mart cut major brand names from its shelves, pharmaceutical companies came under fire in a fish oil lawsuit, and Kraft launched a program enabling employees to use personal computers at work. Take a look back at CGT's most popular stories published in the first half of 2010.

The mastermind behind the "Campaign for Real Beauty" for Dove will now join Bacardi in September.

The company expands its e-commerce division of retail to remain in the game with its competitors such as Victoria's Secret.

Collaboration with key retailers using predictive analytics and optimization is expected to drive value for Bayer.

Molson Coors Canada is the first business unit in the company to design, develop and implement a massive five-year customer relationship management transformational program. Three key executives reveal how they standardized 70 percent of the company's sales processes in an extremely complex and highly-regulated market.

A whopping 76 percent of Benjamin Moore's total $15 million ad budget for 2010 is being dedicated to new media.