Marketing Tactics

Kraft Empowers Web Brands with CRM

A direct-to-consumer marketing solution will support the company's largest North American consumer Web brands, including KraftFoods.com.
Clorox Launches CSR Web Site

The Web site includes an upgraded product ingredient listing that features more than 230 household and commercial cleaning, disinfecting and auto care products.
Georgia-Pacific Tells Sustainability Story

Georgia-Pacific joins the Mother Nature Network (MNN), a Web site forenvironmental news and information viewed by more than five millionpeople last year.
Hershey Introduces Pieces Candies

Ashlee Simpson-Wentz helps to introduce new Pieces Candies flavors from Hershey.
Kraft Foods Starts New Year 150 Million Pounds Lighter

Sustainable packaging design, sourcing and partnerships remove weight equivalent of more than 150 fully loaded jumbo jets from the supply chain.
ConAgra Gives Healthier Choices

Kicking off the line extensions is the introduction of Mediterranean-inspired flavors to Healthy Choice Cafe Steamers, which continue to bring fresh taste via the power of steaming technology.
Hasbro Names SVP and Global Brand Leader

In this role, the new candidate will lead global strategy, marketing and merchandising for Hasbro's preschool brand portfolio.
Dr Pepper and Electronic Arts Partner for Marketing

ElectronicArts Inc. and Dr Pepper launch an innovative brand marketing program deliveringcustom built interactive entertainment to Dr Pepper fans.

Coke, Pepsi and DPSG Commit to Michelle Obama