Marketing Tactics

Georgia-Pacific joins the Mother Nature Network (MNN), a Web site forenvironmental news and information viewed by more than five millionpeople last year.

Ashlee Simpson-Wentz helps to introduce new Pieces Candies flavors from Hershey.

Sustainable packaging design, sourcing and partnerships remove weight equivalent of more than 150 fully loaded jumbo jets from the supply chain.

Kicking off the line extensions is the introduction of Mediterranean-inspired flavors to Healthy Choice Cafe Steamers, which continue to bring fresh taste via the power of steaming technology.

In this role, the new candidate will lead global strategy, marketing and merchandising for Hasbro's preschool brand portfolio.

ElectronicArts Inc. and Dr Pepper launch an innovative brand marketing program deliveringcustom built interactive entertainment to Dr Pepper fans.

Nestle commitsto advertising its Nescafe brand across Kariba's Enterprises advertisingnetwork in the Caribbean.

The newtelevision commercials, movie sponsorships and popsecret.com, debut Dec. 17,2009.