What will be the breakthrough new products of next year? Experts reveal seven predictions for the global consumer packaged goods market in 2010, saying next year's new products will recreate the familiar.
Get abehind-the-scenes look into the topics and trends covered at this year's event.Plus, our esteemed speakers answer your top-of-mind questions in videointerviews.
Michael Polk is credited with accelerating growth and profitability by improving efficiencies and encouraging the flow of ideas and product innovations across borders.
In today's tough economic environment, consumer product companies are increasingly looking for operating efficiencies to offset shrinking margins. Now more than ever, the CMO is expected to do more with less.
To helpevaluate how marketing investments are performing, Ocean Spray adopts asuccessful insight-based methodology enabled by a software-as-a-serviceplatform.