Kraft Launches New App Exclusive to iPad
Kraft Foods announces the release of the new Big Fork Little Fork app, now available in the United States only on iPad. Big Fork Little Fork provides parents with an interactive resource to help them teach their children valuable cooking knowledge, smart eating habits and basic kitchen skills. The app features 300 recipes, how-to videos, entertaining and educational games, and interactive elements to help transform the way parents involve their kids at mealtime. Following the 2008 launch of the iFood Assistant app, this new iPad app demonstrates Kraft Foods' ability and commitment to leveraging new technology to engage consumers in innovative ways.
"Kraft Foods understands that parents are hungry for food ideas that their kids will enjoy," says Ed Kaczmarek, director of Innovation, Consumer Experiences at Kraft Foods. "Our Big Fork Little Fork app is specifically designed to answer that need and is set to transform how families approach cooking and eating together. We see the iPad as the ideal device to host our newly developed content it's a highly interactive way for parents to engage with the app both in the kitchen and around the home."
Big Fork Little Fork builds on Kraft Foods' longstanding relationship with Meredith Integrated Marketing (MIM), Meredith Corporation's business-to-business unit that provides corporations and brands with custom marketing solutions. Developed in conjunction with MIM partner agency and mobile marketing leader The Hyperfactory, the app brings new mealtime ideas and entertaining content to parents' fingertips.
"Kraft Foods understands that parents are hungry for food ideas that their kids will enjoy," says Ed Kaczmarek, director of Innovation, Consumer Experiences at Kraft Foods. "Our Big Fork Little Fork app is specifically designed to answer that need and is set to transform how families approach cooking and eating together. We see the iPad as the ideal device to host our newly developed content it's a highly interactive way for parents to engage with the app both in the kitchen and around the home."
Big Fork Little Fork builds on Kraft Foods' longstanding relationship with Meredith Integrated Marketing (MIM), Meredith Corporation's business-to-business unit that provides corporations and brands with custom marketing solutions. Developed in conjunction with MIM partner agency and mobile marketing leader The Hyperfactory, the app brings new mealtime ideas and entertaining content to parents' fingertips.