Scotts Launches Innovative iPhone App

The mobile channel has arrived. However, the key is to not just engage with customers, but provide value. With the lawn care season in full swing, The Scotts Company launched the My Scotts Lawn mobile app available for free in the Apple App Store.

 

The My Scotts Lawn app, which will also be available later this month on Google Android-powered devices, was developed in partnership with appssavvy, a direct sales and marketing services team for the social and mobile media space.

 

"We understand lawn enthusiasts and the passion people have for their outdoor living spaces," says Kip Edwardson, manager interactive marketing, The Scotts Company. "The My Scotts Lawn mobile app was developed with these people in mind. We've taken our popular lawn care program and enabled it in an app that is based on the user's location and grass type, for a customized Scotts lawn program right on their personal mobile device."

 

The My Scotts Lawn app delivers a customized lawn care program by simply entering the zip code, choosing a grass type and preferred retail outlet. The app then provides recommended Scotts products. In addition to the customized program, the My Scotts Lawn app includes the ability to track lawn's progress by date of care, comments to remember and through uploaded photos for before and after satisfaction. It also features lawn tip videos from Scotts and its lawn and garden experts.