Spin Master Sues Crayola for Trademark Infringement

North America's third largest toy company, Spin Master Ltd., filed a trademark infringement lawsuit in the United States District Court for the Central District of California against crayon maker Crayola LLC and its intellectual property holding company, Crayola Properties Inc.

 

Spin Master's "Liv" dolls and the accompanying Web site at www.livworld.com have been wildly successful in the United States generating tens of millions of dollars in retail sales in a short period of time after its commercial launch in June of 2009.

 

According to the complaint, Crayola knowingly, willingly and unlawfully is infringing and intends to infringe on Spin Master's well-known "Liv" trademark by introducing its new "Liv Crayola" line of products targeted at young girls in June of this year. Spin Master is seeking damages, attorney's fees and a permanent injunction barring Crayola from infringing on Spin Master's "Liv" trademark.

 

"We have worked hard to achieve the extraordinary success of our Liv dolls and accessories, and we will fight vigorously to protect our trademarks from anyone that infringes on them," says Chris Harrs, General Counsel at Spin Master.

 

Crayola has not yet released a statement regarding the lawsuit.