Marketing Tactics

The consumer goods giant gives an exclusive update on its Future Friendly initiative, which is making a big impact on consumer behavior.

Forhez reveals how best practices in logistics, product lifecycle management and IT can contribute to a more environmentally-friendly business model.

Over the past year, the Green Confidence Index tracked consumer sentiment for all things green, from cars to clothing to cleaning products, and it's clear the market has moved from minor to mainstream.

Being green isn't new to Kraft Foods, but senior leadership raised the bar significantly in the last three years, making sustainability a company-wide effort and setting aggressive goals. Here, Kraft Foods' VP of Sustainability Steve Yucknut shares big sustainability wins in four key areas, all of which have been made possible in part by a "greener" corporate culture.

The national advertising campaign of print, digital, and retailer programs began in May.

As a wholly owned subsidiary, Kona Brewing will remain Hawaii-based, but with enhanced distribution and marketing capabilities.

With an investment of $3 million over the next three years, the new center in Peru will promote new initiatives that will benefit local communities and ultimately deliver wholesome and enjoyable products to consumers.

Packaged Facts estimates private label food and beverage dollar sales totaled $87 billion in 2009. Here's why specialty food retailers, like Trader Joe's and Whole Foods, enjoyed greater growth in store brand product sales between 2005 and 2009 than traditional supermarkets.