Marketing Tactics

U.S. household goods companies won out in battle for public opinion, claiming five of the top 10 spots in a new national corporate reputation survey. Find out which other CG companies got high marks from 800 American consumers.

The investment is in addition to PepsiCo's investment over the past two years in two new manufacturing facilities, a new foods plant in Binh Duong and a new beverages plant in Can Tho.

How one small business is finding ways to make environmentally-friendly products and money at the same time.

The company that inspired the global One for One movement will commemorate its landmark shoe drop this September in Argentina with support from AT&T.

The consumer goods giant gives an exclusive update on its Future Friendly initiative, which is making a big impact on consumer behavior.

Forhez reveals how best practices in logistics, product lifecycle management and IT can contribute to a more environmentally-friendly business model.

Over the past year, the Green Confidence Index tracked consumer sentiment for all things green, from cars to clothing to cleaning products, and it's clear the market has moved from minor to mainstream.

Being green isn't new to Kraft Foods, but senior leadership raised the bar significantly in the last three years, making sustainability a company-wide effort and setting aggressive goals. Here, Kraft Foods' VP of Sustainability Steve Yucknut shares big sustainability wins in four key areas, all of which have been made possible in part by a "greener" corporate culture.