Marketing Tactics

The company will add Ridsect, Bloom, Catch, Cucal, Pyrel, Vapona, and Fumitox brands.

A look inside a new research model for improving manufacturer/retailer collaboration for promotional activities from Gartner Inc. and the Promotion Optimization Institute.

The 2010 Consumer Goods Sales and Marketing Summit kicked off this week, providing more than 200 consumer goods executives with a little more insight into customer-facing trends and topics. Get the inside scoop here!

For the first time in company history, Mattel will roll out a new intellectual property, Monster High, across a number of diverse consumer products categories simultaneously at launch.

A new program welcomes outside innovation into the organization to push its marketing and communications expertise to new levels.

In order to promote a greater proximity and interactivity with its consumers and provide them with a complete experience of its brands and activities, Concha y Toro has developed the site www.conchaytorofans.com.

For ideas on growing your own salad greens and herbs in a tabletop garden, plotting a garden of veggies, or recipes, visit groyourown.miraclegro.com.

Safety 1st makes child safety advice and insights from its in-house experts available to all parents with the click of a mouse at Safety1stTV.com.