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Marketing Tactics

  • P&G Pilots Innovative Packaging

    By this renewable packaging on some of its global beauty brands, P&G will leverage its scale to deliver meaningful environmental improvements.

  • J&J, Kraft Tout Best Corporate Reps

    U.S. household goods companies won out in battle for public opinion, claiming five of the top 10 spots in a new national corporate reputation survey. Find out which other CG companies got high marks from 800 American consumers.

  • PepsiCo to Invest $250 Million in Vietnam

    The investment is in addition to PepsiCo's investment over the past two years in two new manufacturing facilities, a new foods plant in Binh Duong and a new beverages plant in Can Tho.

  • Queensboro Shirt Goes Green and Makes Green

    How one small business is finding ways to make environmentally-friendly products and money at the same time.

  • TOMS Shoes Partners with AT&T

    The company that inspired the global One for One movement will commemorate its landmark shoe drop this September in Argentina with support from AT&T.

  • Facts on Packs

    The maker of 100 percent recycled paper towels, bath tissue, facial tissue and napkins launches the Right to Know initiative.

  • TerraCycle Puts More Waste to Work

    Bear Naked, Kashi, Odwalla and Clif Bar helped TerraCycle to collect more than 1.5 million wrappers and pay charities nearly $32,000: TerraCycle also works with Elmer's, Scotch Tape, Sharpie, Paper Mate and EXPO brands to clean up the office products industry.

  • Getting Green

    CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
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