Marketing Tactics

According to a new national survey, U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purposes.

By: Reeta Mehrishi, Social Media Analyst & Michael Forhez, Director of Business Solutions for the Consumer Markets, Tata Consultancy Services

The new sticker design contest finalists vie for grand-prize slots.

The noted breakfast leader introduces two hot cereal lines, improved instant oatmeal, partnership with noted fitness coach and new marketing campaign

The adoption of social media strategies is on the rise in the CG industry as social networking now accounts for 11 percent of all time spent online in the United States. Find out which brands have the biggest followings on Facebook, Twitter and YouTube.

By this renewable packaging on some of its global beauty brands, P&G will leverage its scale to deliver meaningful environmental improvements.

U.S. household goods companies won out in battle for public opinion, claiming five of the top 10 spots in a new national corporate reputation survey. Find out which other CG companies got high marks from 800 American consumers.

The investment is in addition to PepsiCo's investment over the past two years in two new manufacturing facilities, a new foods plant in Binh Duong and a new beverages plant in Can Tho.