Craft Brewers and Kona Brewing to Merge
Craft Brewers Alliance Inc. (CBA) enters into a merger agreement that will strengthen a nine-year partnership with Kona Brewing Co. As a result of the merger agreement, Kona will become a wholly owned subsidiary of CBA and have the opportunity to expand its brand and distribution while maintaining its craft brewery operations in Hawaii.
"We are thrilled to welcome Kona Brewing fully into the Craft Brewers Alliance family," says Terry Michaelson, CEO of CBA. "Over the past nine years, we have worked alongside Kona to help build the brand in Hawaii and on the mainland, and we have been continuously impressed by the quality of Kona's hand-crafted beers and their reflection of Hawaii's heritage and culture. We look forward to new opportunities to grow the Kona brand."
CBA is an independent, publicly traded craft brewing company with a history of partnering with authentic beer brands including Widmer Brothers, Redhook and Goose Island. The merger will assist Kona by providing the financial, marketing and distribution capabilities that it needs to share its "Liquid Aloha" with more consumers in Hawaii and the U.S. mainland.
"We are thrilled to welcome Kona Brewing fully into the Craft Brewers Alliance family," says Terry Michaelson, CEO of CBA. "Over the past nine years, we have worked alongside Kona to help build the brand in Hawaii and on the mainland, and we have been continuously impressed by the quality of Kona's hand-crafted beers and their reflection of Hawaii's heritage and culture. We look forward to new opportunities to grow the Kona brand."
CBA is an independent, publicly traded craft brewing company with a history of partnering with authentic beer brands including Widmer Brothers, Redhook and Goose Island. The merger will assist Kona by providing the financial, marketing and distribution capabilities that it needs to share its "Liquid Aloha" with more consumers in Hawaii and the U.S. mainland.
