Marketing Tactics

Spectracide launches the reusable AccuShot Sprayer for continuous spraying and application of its insect and weed control products.

Effie Worldwide and the Path to Purchase Institute celebrated the winners of the 2015 Shopper Marketing Effie Awards on March 17 at the Shopper Marketing Summit. Thirteen campaigns received gold, silver or bronze awards after being judged best in class by several juries of marketing executives. We present summaries of the winning campaigns in the following case studies.

Lay's introduces Lay's MAXX this summer.

A new deal significantly expands the presence of solar lights in the NGO and humanitarian aid sector.

Brand owners must understand what is being said about their own brands, as well as their competitors' products, in order to succeed. These insights can then be used to respond quickly to both positive and negative online activities, so strategies can be developed to shape consumer perception. Here, two seasoned experts divulge the market strategies that can help drive business growth.

The collection of connections created when people tweet about popular brands can be analyzed and visualized to create a kind of aerial photo of the crowd.

NEWS FLASH: As if you didnt know already, mobile is taking over the planet! So let me throw at you some simple facts and see if you believe that your infrastructure and Cognitive Computing power is ready to handle it.

Mars Chocolate North America expands its product portfolio to include several new snacks and to-go bottles for M&M'S.