Marketing Tactics

In this exclusive interview, Jennifer Sepull, chief information officer and vice president, IT Services (ITS), and Mukund Kaushik, vice president of the newly-formed IT Services, Global Marketing unit, reveal how Kimberly-Clark Corporation is redefining the rules of collaboration between Marketing and IT to succeed in a world where the term digital marketing has evolved into "marketing in a digital world."

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.

PepsiCo's Mountain Dew brand launches its first-ever global campaign.

The campaign will be supported with print and digital advertising, sampling events, public relations, and social media.

The Pretzel Crisps brand (from Snyder's-Lance) explains how it redesigned its website to deliver on a more engaging user experience.

Retailers like Whole Foods and Wal-Mart are even joining for a piece of the grocery delivery service category. So, CGT sat down with Richard Demb, CEO and Founder of Abe's Market (named by Forbes as one of The 25 Most Innovative Consumer and Retail Brands) to discuss the growing online grocery shopping trend, and how to differentiate from the competition.

SnackWell's is reformulating its products and expanding to offer consumers more better-for-you snacking options.

This year 12 companies have been named Breakthrough Innovation Winners, recognizing companies such as PepsiCo, Kraft Foods, and L'Oreal Paris.