Marketing Tactics

During the 2015 Consumer Goods Sales & Marketing Summit, over 200 consumer goods executives met to discuss strategies that begin and end with the consumer. From social media to the marketing/IT alliance to digital and more, these sessions offered best practices and action items for attendees to bring back to their organizations. Read on to learn more about key highlights from the event.

What if we did, or could own the consumer? And, what if we used the notion of ownership as a principle of stewardship and service. We would be asking ourselves how do we best serve the consumer for whom weve been commissioned with this onerous responsibility. How many of us actually use that mindset to drive why we do things, what we do, and how we do it?

The Scent Systems by Yankee Candle, aims to deliver precision scents to match customer's brand promise.

The new HEALTHYDAY app introduced at New York internet week helps consumers prepare for and manage cold, flu and allergy seasons.

MyWebGrocer unveils the next generation of its Digital Experience Platform (DEP) for grocers and CPG manufacturers.

KING'S HAWAIIAN partners with Donatella Arpaia, celebrity chef, acclaimed restaurateur and TV personality, to help everyday cooks create innovative and irresistible recipes using KING'S HAWAIIAN hot dog and hamburger buns.

Ball and Henkel launch sustainable aluminum aerosol package, which is 15 percent lighter than standard aluminum aerosol cans.

On June 1, consumer goods executives met to discuss strategies that begin and end with the consumer. With social media being a major part of the conversations happening at the 12^th annual Consumer Goods Sales & Marketing Summit, it seems a natural fit to cover the top 20 tweets of the event.