Marketing Tactics

The CIO is emerging as a key leader in driving the digital and marketing transformation required for consumer goods companies to win in todays digital marketplace.

Mondelez International partners with Facebook. The collaboration focuses on delivering tailored video content and exploring new models for mobile commerce.

General Mills Cereals plans to have more than 90 percent of its portfolio updated by the end of 2016.

L'Oreal USA today announces an open call for nominations for the fourth annual Women in Digital NEXT Generation Awards to encourage and empower women to pursue careers in the fields of digital marketing, technology and IT.

Holographic Display creates the illusion of a floating advertisement, and can be seen in the aisle, expecting to allow brands to break through the clutter.

What if we did, or could own the consumer? And, what if we used the notion of ownership as a principle of stewardship and service. We would be asking ourselves how do we best serve the consumer for whom weve been commissioned with this onerous responsibility. How many of us actually use that mindset to drive why we do things, what we do, and how we do it?

During the 2015 Consumer Goods Sales & Marketing Summit, over 200 consumer goods executives met to discuss strategies that begin and end with the consumer. From social media to the marketing/IT alliance to digital and more, these sessions offered best practices and action items for attendees to bring back to their organizations. Read on to learn more about key highlights from the event.

The new HEALTHYDAY app introduced at New York internet week helps consumers prepare for and manage cold, flu and allergy seasons.