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Marketing Tactics

  • Global Thirst

    PepsiCo's Mountain Dew brand launches its first-ever global campaign.

  • Love Your Bread

    The campaign will be supported with print and digital advertising, sampling events, public relations, and social media.

  • Pretzel Crisps' New Website is Taking Shape

    The Pretzel Crisps brand (from Snyder's-Lance) explains how it redesigned its website to deliver on a more engaging user experience.

  • The Online Grocery Race

    Retailers like Whole Foods and Wal-Mart are even joining for a piece of the grocery delivery service category. So, CGT sat down with Richard Demb, CEO and Founder of Abe's Market (named by Forbes as one of The 25 Most Innovative Consumer and Retail Brands) to discuss the growing online grocery shopping trend, and how to differentiate from the competition.

  • Fresh Footwear

    The limited edition styles are available exclusively at Shoe Carnival, retailing for $50 - $55.

  • A Look Inside Enjoy Life Foods

    Enjoy Life Foods' CMO Joel Warady, is responsible for developing and executing the sales and marketing strategies for the company and its brands. Here, he divulges the strategies needed for successful marketing initiatives.

  • SnackWell's Commits to Removing Several Ingredients; Expands Product Lineup

    SnackWell's is reformulating its products and expanding to offer consumers more better-for-you snacking options.

  • 2015 Breakthrough Innovation Winners Include PepsiCo, Kraft, and More

    This year 12 companies have been named Breakthrough Innovation Winners, recognizing companies such as PepsiCo, Kraft Foods, and L'Oreal Paris.
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